Privacy Policy

Quarter4 Inc. (“Quarter4”, “we”, “us” or “our” as the context dictates) [Quarter4 Inc.] is committed to preserving the privacy of all individuals, including you (“you” or “your” as the context dictates), who uses our website, any subdomain or app (collectively, the “Website”) to obtain qualitative and quantitative information on sports teams and such related content (“Services”). Accordingly, this privacy policy (this “Privacy Policy”) is designed to help you understand how your personally identifiable information (“Personal Information”) is collected, used, stored and disclosed when you engage with us.

This Privacy Policy applies to the Personal Information you provide us when using our Services or submitting information over a form or email. In the course of engaging with us, you may use a third party’s intellectual property, tool or resources (e.g., for payment processing such as Stripe) and such third party’s privacy policy may also apply to you. We encourage you to read and review each privacy policy that applies to you as our Privacy Policy terms may differ from the terms contained in third parties’ privacy policies. Notwithstanding any other sections of this Privacy Policy, Quarter4 shall not be responsible or liable, directly or indirectly, for any damage or loss suffered by you which is caused or alleged to be caused by or in connection with third parties’ privacy policies.

You are under no obligation to provide Personal Information, with the caveat that your refusal to do so may prevent you from using certain portions of our Services. Quarter4 does not collect, use, store or disclose Personal Information without your consent, except as required by law or as set out below.

If you have any objections to the terms in this Privacy Policy, you should not use our Services or provide us with any of your Personal Information, as by providing your Personal Information to us, you will be deemed to have consented to the processing of such data.


  1. Information You Provide

(a) Identity Data: We collect the Personal information that you provide to us, which may include, but is not limited to: (i) basic Personal Information, including your first and last name, date of birth, contact information such as address and telephone number, payment information; (ii) information about your use of our Services; and (iii) analytical information, including, but not limited to, your login data, browser type and version, time zone settling and location, browser plug-in and versions, operating system and platform and other technology on the devices you use to access our Website.

(b) Account information: When you use our Services as a registered user, you need to create an account with us. In order to create a registered user account, you will need to provide us with login credentials (which include your email address and password), your name, and certain other information.

(c) General Usage Data: When you use our Services, we may collect user action data using Google Analytics, and technical properties of hardware and software utilized in conjunction with our Services. For example, we may collect the type and model of hardware and/or web browser you are using and the operating system version you are using. When you use our Services, we may also collect information about your location (as described below under the heading “Location”), how long you use our Services for in each session, features you use in our Services, and the actions you take while using our Services.

(d) Location: When you use our Services on your computer, mobile device, or other device, the Internet Protocol address (IP address) information may be communicated to us. If we collect and subsequently store such information, it will be in a form that does not personally identify you.

(e) Marketing & Communications Data: We collect your preferences in receiving marketing communications from us and from our third-parties, in addition to, your communication preferences.

(f) Cookies: In addition, when you visit our Website, we collect certain information about your activity on our Website, as described below under the heading “Automatic Information”.

Our collection of Personal Information is limited to that which is reasonable under the circumstances, and we only collect your Personal Information with your consent.

  1. Automatic Information

When you visit the Website, we collect certain information by automated means (“Automatic Information”), such as through server log files, cookies (text files sent to and stored on your device when you access the Website ), web beacons (also known as clear GIFs and pixel tags, which may be used to transmit information back to the Website ), and embedded scripts (programming code that is designed to collect information about your interactions with the Website, such as the links you click on). Automatic Information will not be published or made public through our Services. For further clarification, cookies are alphanumeric identifiers that are stored on your device with which you access the Services. These cookies allow us to adjust our Services to meet your personal browsing preferences. If your browser is not set to allow cookies, you may not have access to all areas or features of the Website.

The information we collect in this manner may include details about the computer, mobile phone, or other device used to access the Website (such as browser type, operating system, and IP address), referring URLs and information on actions taken or interaction with our digital assets.

Third party vendors may also use cookies to serve you ads based on your visit to the Website. You may opt out of Google’s personalized advertising by visiting “Ads Settings”. You may opt out of other third-party vendor’s use of cookies for personalized advertising by visiting their website, and/or by visiting or

The information we collect in this manner is to enhance your user experience. For example, this information allows us to pre-fill form fields as well as provide you with contextual recommendations while using the Website.


We use Personal Information for the purposes stated or implied at the time of collection, including for the following purposes:

  • to verify your identity;
  • to process or facilitate payments for our Services;
  • to understand and meet your needs and preferences, and/or to provide you with our Services, for example, for purposes related to activation, provision, maintenance, support, troubleshooting, resolving of disputes, deactivation, upgrade, or update of Services; or to manage or respond to your inquiries;
  • to develop new and enhance existing Services, and to communicate all improvements made thereto with you, for example, to make available or send to you upgrades or updates, or notices of upgrades or updates of Services;
  • to contact you for the purpose of marketing, promotional offers, updates and any other purpose set out in our Privacy Policy and as permitted by the preferences you have indicated;
  • to manage and develop our business and operations, for example, to detect, monitor, investigate, mitigate or attempt to prevent fraud and technical or security issues or to protect our property; to allow for business continuity and disaster recovery operations; to enforce our legal rights; or for statistical purposes;
  • to meet legal and regulatory requirements and to respond to emergency situations, for example, to respond to court orders, warrants or other lawful requests or legal processes; to provide emergency assistance in situations that may threaten the life or physical safety of you or others; or for any other purposes for which you have consented; or other purposes as permitted or required by any applicable law;
  • to enforce our Terms;
  • to prevent, detect and investigate potentially prohibited or illegal activities, fraud and security breaches;
  • to analyze trends, administer the Services, track your website navigation and gather broad demographic information; and
  • to provide you with any additional information you may request.

You may update your communication preferences anytime by writing us at


Where applicable, we will seek your express consent to contact you, including by way of commercial electronic messages. This consent is sought by Quarter4 and you can contact us at You can unsubscribe at any time from receiving commercial electronic messages by following the instructions in the message.

Even if you have opted out of receiving marketing communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the products or services we provide to you, or if you contact us with an inquiry.


We will not disclose Personal Information to any external organization without your consent unless we are required or permitted to do so by law, including in the event of a corporate amalgamation, reorganization, change of control or sale.

Your Personal Information may be stored, processed or otherwise used by us, our affiliates or our service providers, both inside and outside of Canada. As a result, that country’s courts, governments or law enforcement agencies could obtain disclosure of your information in accordance with that country’s laws. Whenever we hire other organizations to provide support services, they will be required to conform to our privacy standards and to allow us to audit them for compliance.


We take all reasonable steps to protect the security and confidentiality of your Personal Information. We protect the Personal Information within our custody or control with appropriate organizational, technological and physical safeguards.

We store Personal Information in electronic and physical files that are secure, and our security measures include secure on-site and off-site storage, restricted access to records and data processing equipment, password protocols, and encryption and security software. We conduct audits and monitor compliance with our privacy practices.

We only retain Personal Information for as long as is necessary for the purpose for which it was collected. When we no longer are required to retain the information, we will destroy, erase, or de-identify the information. Legal requirements, however, may require us to retain some or all of the Personal Information we hold for a period of time that is longer than that for which we might otherwise hold.


We may amend this Privacy Policy from time to time as we add new products and services, as we improve our current offerings, and as technologies change. If we make a change to this Privacy Policy this will be reflected in the above Last Update date. We encourage you to check back periodically to see if we have made any changes. If we make any material or substantive changes in this Privacy Policy, we will notify you by posting a clear and conspicuous notice of these changes on the Website and in this Privacy Policy.


We will strive to keep all Personal Information in our files complete, up-to-date and accurate.

Any questions, comments or concerns relating to this Privacy Policy, and any requests to correct or access Personal Information collected during your use of the Services, should be directed to the Privacy Officer at:

Attention: Privacy Officer




The Website and Services are not intended for use by persons under 18 years of age. We do not knowingly collect or use any Personal Information from any persons under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such Personal Information from our database.

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